Recent activity

February 10th 2016

Tomorrow’s DMOs Must Become Brand Managers – Part One

It seems that every other day I see more evidence that the role of destination marketing organizations (DMOs) is under greater threats and challenges than ever before. The diminishing role of print and broadcast advertising, the ready availability of new sources of unbiased destination information and new distribution systems all...

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February 7th 2016

New Book: Branded Wayfinding for Destinations

I am pleased to have been asked by my colleague Todd Mayfield at Axia Creative to contribute a chapter to his new book on Branded Wayfinding for Destinations – Successful Places & Public Spaces. Todd has written the book for organizations such as convention and visitor bureaus (CVBs), community committees,...

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February 6th 2016

Six of the Best: Top Place Branding Posts of 2015

During 2015, we covered a lot of territory within the practice of place and destination branding. While some posts featured places around the world, many of the most popular posts featured hands-on information involving “how tos” from specific assignments TDM has completed. Interestingly, many of the most popular related to...

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February 6th 2016

Is Your County Really Ready for a Regional Brand?

Last month at a conference in the Midwest, a County Manager asked me whether they should create a combined brand with their neighboring county. I advised him that firstly there’s no cookie-cutter answer to this question. It depends upon the competitive dynamics, visitor behavior and the nature of tourism in...

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February 6th 2016

The Keys to Measuring Place Branding

My colleague, Dr Florian Kaefer at Place Brand Observer wrote an interesting article on evaluating place brands which has been published by fDIntelligence (Financial Times). Florian presents techniques for a variety measures to monitor and evaluate place branding. I particularly liked the comment by Mr Boisen from the University of...

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Why the TDM Team?

 

The sole focus of the TDM team is on place branding and tourism development strategies that transform the destination marketing and economic development of  cities, counties and regions.

 

Our proven systems enable us to rally partners around the strategies that will transform your city or region into a more competitive, attractive and distinctive destination.

 

Take advantage of a no-charge consultation to discuss your branding and tourism challenges.

 

 

 

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