Total Destination Management 503 692 4603 branding cities destination tourism marketing a destination city branding

Hot Topics for City and Destination Branding

Twenty Basics for Small City Tourism Success
How to Orchestrate Outstanding Visitor Experiences

They may be no-brainers, but it’s amazing how many small cities spend money on advertising to attract tourism and economic development customers, yet at the same time are leaking buckets of income and marketing dollars out the “back door”. There are probably twenty, thirty or more low cost (and no-cost) customer-related solutions that most small communities can immediately implement.

During this session, Bill will share a lifetime of hands-on experience and show how communities can use simple, cost-effective techniques and ideas to attract more income, halt leaking dollars, boost customer satisfaction, and increase local prosperity, yet still conserve their marketing funds. This session is specially designed for small, ambitious communities with small budgets wanting to build their reputation, visitor spending, and economic well-being. Participants will learn:

How can small cities prevent leaking tourism dollars – this weekend?
What is the easiest way for most communities to attract more visitors?
What are the three greatest threats to small city tourism?
Why are most small cities wasting money by advertising?
How can small cities embrace the digital world?
What is the most readily accessible source of future visitors for most communities?
How can small cities best project what sets them apart from others?

How to Schedule Bill for Your Conference
If you would like to include one of Bill's presentations in your next conference, e-mail or give us a call.

Total Destination Management specializes in tourism planning and destination branding for cities, counties and regions. This page includes information about branding cities, destination tourism, marketing a destination and city branding. Our experience includes developing a city image, a county slogan, a city motto, a regional tourism brand, a community identity and much more.

Page Topics: Branding Cities | Destination Tourism | Marketing A Destination | City Branding