Community Branding Services and City Brand Consultants Total Destination Marketing Consultants

7A Destination Branding
The Proven Process to Brand a City

Decades of practice in building destination brands has shown us the need to go beyond the traditional positioning statement used for consumer goods, to focus on a Destination Promise™ to guide the community and its partners.

This is the beacon to provide the leadership and guidance for the city and its partners to leverage their marketing efforts and stand out from everyone else.

A Proven Branding Process for Cities, Towns, Communities, Downtowns and Regions

The ’7A Destination Branding System’ recognizes the special nature of community-based branding. It encourages a well researched and consultative approach that ensures stakeholder “buy-in” and customer focus from the start. Dozens of community branding assignments have shown us that this is essential to generate the understanding and energy for the launch of a new city brand. Importantly, it aids in “building the destination brand from the inside out”.

This brand planning process consistently reveals a magnetic and sustainable brand, and importantly is also able to stand the test of time, public debate, political scrutiny, and media questions.

Great strategies require great strategic input, something that the ‘7A’ system always delivers. While the 7A Destination Branding System is at the heart of our approach, we constantly adapt it to suit the particular situation of each city or region.

Our 7A System provides a systematic path for branding a city to ensure that all elements and stakeholders are given thorough consideration. 7A charts over 300 brand audit questions, and follows cost-effective qualitative and quantitative research techniques, dozens of interviews, stakeholder workshops, and creativity sessions to identify your ideal competitive advantage, compelling brand platform, and the distinctive visual and verbal identity elements to inspire better connections with your city’s customers.

Total Destination Marketing are experts in city branding, community branding, economic development branding, destination branding for small cities, tourism branding, downtown branding, destination marketing, community marketing, city marketing and tourism marketing. This page includes information about Bill Baker, Tourism Destination Marketing, brand research, economic development marketing. Our experience includes developing a city image, community-based branding, city logo, city slogan, city tagline, destination logo, branding workshops, community branding process and much more.