Total Destination Marketing celebrates 21 years assisting hundreds of cities, regions, and counties across America and around the world with their place branding and tourism marketing challenges. Our Chief Strategist, Bill Baker, is internationally respected as a place branding specialist and author of the acclaimed, best-selling book, “Destination Branding for Small Cities."

Only seasoned professionals with vast experience will work on your assignment. We will bring our proven techniques, creativity and decades of experience to unlock your hidden strengths and revolutionize your city’s marketing and branding.

We are adept at working in complex marketing and political situations in which we may need to draw together hundreds of active constituents to unify behind one message and speak with one voice.

The hallmark of our approach is the way that we simplify place branding at every step of the way to encourage the greatest possible understanding, support and use of the new brand throughout the community.

Meet the Team

Meet The Team

TDM has the best and brightest in every field. This strong team is the backbone of everything we do.

Bill Baker

Highly respected internationally, Bill is a best-selling author and great innovator in place branding and is always at the leading edge.

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Bruce Dickson

Bruce specializes in strategic planning, consumer research and visitor experience design with particular emphasis on special interest tourism products.

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Carla Shryock

Carla is also adept at deploying brand strategies and bringing them to life through engaging copy, content management and social media.

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Todd Mayfield

During Todd's 30 years in brand development and visual communications, he has earned numerous awards for design excellence and profound respect among industry peers.

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