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Associates

We are a small team of internationally recognized destination branding, tourism planning and marketing specialists.

Our associates are hands-on senior practitioners with decades of experience who actually do the work. Together, we have been involved in the branding and marketing of over one hundred destinations: communities, cities, regions, states and nations.

As highly respected specialists, when the need arises we have the flexibility and depth of expertise among our associates to assemble project teams with the appropriate skills and credentials for the assignment.

Your project will not be handled by a TDM associate with less than 20 years of real world destination marketing experience.

Without exception, our clients attest to our ability to energize and unify their stakeholders, demystify the complexities of destination branding and deliver creative and workable solutions.

The TDM Associates

Bill Baker is an internationally recognized author, speaker and practitioner in branding and marketing destinations and communities. With more than 30 years experience in over 25 countries, Bill has developed successful tourism marketing strategies for dozens of locations throughout the United States and Australia. He has been directly involved in shaping some of the most respected destination branding campaigns in the USA, including Australia's highly acclaimed "Shrimp on the Barbie," which he directed for seven years. He has produced tourism strategies for the Sydney 2000 Olympic Games, and has been asked to provide strategic counsel to destinations around the world including Hong Kong, Guam, India, Macau, and Saudi Arabia, as well as Australia's global branding and integrated marketing campaigns. He is author of the book “Destination Branding for Small Cities” and is a contributor to three leading books on destination branding to be published in 2010.

Professor Greg Thomas translates brand strategies into outstanding creative designs. He is principle of Greg Thomas Associates (GTA) a visual design firm that has served as creative consultant to CBS, IBM, TRW, Seagram's International, and to many destinations including Australia, New Zealand, Austria, many American cities, as well as a campus-wide branding for the University of Southern California and strategic brand directions for Los Angeles World Airports. Greg is also currently Professional Development Coordinator/Professor of the School of Architecture, Design & Planning/University of Kansas.

Joan Winder brings extensive experience in destination marketing including product development and research involving leisure tourism, special interest travel, and the meetings market. During her twenty-five year tourism and destination marketing career, she has worked with several international tour wholesalers, Qantas Airways, the Western Australian Tourist Commission, and Destination Development Group.

Eric Aebi is an internationally recognized travel and tourism consultant specializing in strategic planning, customer service, operational effectiveness and brand management. Over the past twenty years, client projects have taken him to 47 countries where he has assisted DMOs and governmental agencies, as well as hotels, resorts, casinos, and entertainment venues to improve the performance of their visitor economies.

Bruce Dickson is the senior consultant for Tourism Development Solutions and is an internationally respected specialist in tourism planning and the development of special interest and niche markets, such as food and wine, drive touring, aboriginal and cultural tourism. Over the past twelve years, he has worked on many projects with Bill Baker.

Marek Lis is the principal of the cutting-edge New York-based marketing consultancy, Alchemy. Marek provides TDM clients with strategic advice in research, brand development, and media evaluation. With 25 years experience in advertising, Marek has vast international experience developing campaigns for hospitality and tourism clients.

Peggy Bendel is the principal of Bendel Communications International and is one of the country’s most respected travel and tourism marketing professionals. She was a principal in the seminal "I Love New York" program, and has directed travel marketing and public relations for some of the world’s leading destinations. These have included the South African Tourism Board, U.S. Virgin Islands, Scottish Tourist Board, Hong Kong Tourism Board and Swedish Tourism Council and the marketing and branding of dozens of cities and regions in the USA.

Total Destination Management specializes in tourism planning, economic development, destination branding and creating city brands. This page includes information about Bill Baker, Tourism Destination Management, place branding, city branding, county branding, regional brand, community branding, tourism readiness report, destination audit, tourism strategy. Our experience includes developing a city image, a tourism tagline or slogan, branding workshops, tourism research, a city motto, a regional tourism brand, a community identity and much more.