Small City Branding Around the World

Why Bother With Small City Branding?

This is the second in a series of free PDF e-Books and covers the benefits of place branding for small cities and destinations.


Free e-Book Series on Small City Branding Released

A free eBook simplifies starting and managing a community branding project. It provides the basics on assessment, positioning, strategy and logo design

Who Decides Who Destination Competitors Are?

Simply because you collaborate with other places doesn’t mean that customers do not make choices that will steal your market share.

Successful Place Brands Need Some Tension

Trying to define brand positioning that everyone in the community is going to like is a sure-fire path to revealing a bland and meaningless brand. On the other hand, standing for something distinctive and meaningful will probably require a degree of sacrifice by some constituents.


Is There a Cure for Slogan Envy?

I’d love to have a dollar for every time I have heard a line like, “what we need is a slogan like ‘I Love NY’ or ‘Virginia is for Lovers”. Well, it happened again last week when I received a call from the mayor of a community in Virginia.



What's the Difference Between Branding and Marketing?

Why are some people confused about the difference between branding and marketing a city.


City Branding Takes More Than a Magic Wand

Place branding requires that objectives are clear and realistic, programs are well funded and that there is an understanding of what branding is and isn’t. This includes ensuring that no one expects a magic wand because when the brand strategy is launched, that’s when the hard work really begins.

Destination Branding Pitfalls

I used to think that positioning was the trickiest part of place and destination branding. However, I now believe that getting the RFP or Expression of Interest, scope of work and agency selection processes right in the first place are probably the most problematic and can most easily send a place branding project off the rails from the start.

Why Many Place Brands Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly. However, sometimes these well-meaning efforts introduce levels of complexity and challenges which could easily have been avoided if leaders understood the nuances of place brand planning and were better prepared to tackle these obstacles from the start of the project.

Competing Residents Create Place Brands

Even though a downtown may have attractive architecture and well-stocked stores, it’s the attitudes of residents and business owners that determine whether a place has an authentic special sense of place and can elicit a sense of loyalty from visitors.

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