Small City Branding Around the World

Is There a Cure for Slogan Envy?

I’d love to have a dollar for every time I have heard a line like, “what we need is a slogan like ‘I Love NY’ or ‘Virginia is for Lovers”. Well, it happened again last week when I received a call from the mayor of a community in Virginia.

 

 

What’s the Difference Between Branding and Marketing?

I had an email from Sharon at a chamber of commerce on the East Coast of the USA, “Some members of our Board are confused about the difference between branding and marketing a city. I am finding it hard to explain. Can you help me?”

 

City Branding Takes More Than a Magic Wand

Place branding requires that objectives are clear and realistic, programs are well funded and that there is an understanding of what branding is and isn’t. This includes ensuring that no one expects a magic wand because when the brand strategy is launched, that’s when the hard work really begins.

Destination Branding Pitfalls

I used to think that positioning was the trickiest part of place and destination branding. However, I now believe that getting the RFP or Expression of Interest, scope of work and agency selection processes right in the first place are probably the most problematic and can most easily send a place branding project off the rails from the start.

Why Many Place Brands Fail

Adopting a place brand offers tremendous rewards for cities and regions if done correctly. However, sometimes these well-meaning efforts introduce levels of complexity and challenges which could easily have been avoided if leaders understood the nuances of place brand planning and were better prepared to tackle these obstacles from the start of the project.

Competing Residents Create Place Brands

Even though a downtown may have attractive architecture and well-stocked stores, it’s the attitudes of residents and business owners that determine whether a place has a special sense of place and can elicit a sense of loyalty from visitors.

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