Book #9: How to Bring Your City's Brand to Life

We have released the ninth in a series of e-Books covering the essentials for community branding. This edition covers suggestions on how to deploy your city's brand once you finished the research, planning and designs. This edition includes:

 

  • What's the best way to build the brand from the inside out?
  • How can the brand enliven communications?
  • Do the brand promises match reality?
  • How do experiences drive your city's brand image?
  • Why is it take an engaged community and not advertising to build place brands?   
  • What does it take to generate local support to deploy, use and support the brand?
  • Why should buy-in have started months ago?

You can register to receive the series here.

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