Destination Branding for Small Cities - A book for creating Community Brands and Destination Brands

The Essential Handbook for Destination Branding

Destination Branding for Small Cities
By Bill Baker

Publisher: Creative Leap Books

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$US 24.95
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Paperback: 192 pages
ISBN: 978-0-9797076-0-5
Language: English

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Product Details

Branding is one of today's hottest and most misunderstood city marketing and community branding concepts. Destination Branding for Small Cities takes readers on a fascinating journey and shows how to orchestrate a successful brand for tourism and economic development. This book is ideal for those responsible for city, place, community, precinct, downtown, region, tourism or economic development branding and marketing.

This must-read primer demystifies city branding, demonstrates how to uncover ideal brand positioning, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a community brand.

Destination Branding for Small Cities highlights:

Why destination branding is important to ambitious places

The pitfalls in destination branding and how to avoid them

The essential steps in brand planning for cities

How to define your positioning and Destination Promise™

Critical questions to test your city positioning, logo and tagline

How to encourage community stakeholders to be champions for the city’s brand

How to deliver outstanding destination brand experiences

Contents

Acknowledgements

Preface

Introduction

The World of Brands and Branding

The Challenges and Rewards of Branding Places

What is Being Branded and Why?

Prepare to Start: Mobilize the Forces

Seven Steps to a Community Brand

Step One: Assessment - What’s Your Place in the World?

Research: How to Obtain the Answers to Your Questions

Step Two: Analysis and Advantage – What Will You be Known For?

			Brand Positioning – Claiming the Most Valuable Real Estate
			It Takes an Emotional Edge

Step Three: Architecture and Alignment

What Are the Brand’s Relationships?

Step Four: Articulate – How Can the Brand be Expressed?

10.

Step Five: Activation – How Will the Brand Come to Life?

11.

Step Six: Adoption and Attitudes – How Do We Maximize the Support of Stakeholders?

12.

Step Seven: Action and Afterward – How Do We Keep the Brand Fresh and Relevant?

Appendix: Destination Branding Terms

About the Author

Bill Baker is President of Total Destination Marketing, and is recognized internationally for his pioneer work in creating brand strategies for destinations of all sizes, ranging from nations to small cities. He has more than 30 years destination branding and marketing experience in 25 countries and has been directly involved in some of the most respected and successful destination branding campaigns in the USA, Europe and Australia. Bill is a popular speaker in the USA and abroad on the many aspects of destination branding and tourism marketing.

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Total Destination Marketing is a team of consultants specializing in city branding, community branding, economic development branding, destination branding for small cities, tourism branding, downtown branding, destination marketing, community marketing, city marketing and tourism marketing. This page includes information about Bill Baker, Tourism Destination Marketing, place branding, tourism planning, tourism development, destination audit, tourism strategies. Our experience includes developing a city image, development of tourism, community-based tourism, branding workshops, keynote speaker, conference speaker, tourism consultant, and much more.