Brand Discovery Week

This accelerated program, over one week, is custom-designed for small cities wanting to use the power of branding but may not have sufficient time or budget for a comprehensive 7A Destination Branding Blueprint.

The Discovery Week is ideal for small cities wanting to rebrand and refocus their efforts.

After conducting initial stakeholder research, we spend a week getting to know your community visiting key locations and conducting interviews. During this week, we convene two fast-paced, interactive Brand Discovery Workshops for your leadership group.

Together we analyze research findings to find your ideal positioning, brainstorm solutions and identify your most competitive brand identity. At the end of the week you will have the components for transforming your city marketing focus.

Timing

The Brand Discovery Week, obviously, takes one week. But it does take some extra time for pre-event research and preparation.

What’s Included

  • Desk Research: A review of past relevant research, surveys and reports.
  • Perceptions Survey: Conduct online polling of residents.
  • Reconnaissance: We spend the week getting to know the city to uncover what makes it special.
  • Workshops: Interactive sessions to consider competitive strengths, brand benefits, brand personality, competitive edge and positioning options.
  • Messaging: We identify a series of key messages and brand stories.
  • Brand Discovery Guide: A summary of the brand elements and the priority actions required to successfully activate and deploy the brand.
  • Debriefing: Discussions with leaders to explore brand issues that arose during the Retreat

What Are the Benefits?

  • A team of internationally respected experts to lead the process
  • Fast and affordable process for finding your distinctive brand positioning and brand platform
  • Provide a thorough understanding of place branding and its benefits
  • Introduce the key elements for your city brand for immediate use in city marketing

Examples

Here are some examples of our past place branding strategy assignments for cities and regions.

Why it Makes a Difference?

The Brand Discovery Week time and again proves to be an affordable catalyst to fast track branding a small city.  Within a short period we uncover your tourism strengths and special sense of place, reveal your ideal positioning, and then explore the brand messaging to connect the city with key audiences.

Start With a Free Consultation

If you would like to know more about our Brand Discovery Week, please contact us for a free consultation.

 

 

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