Place Brand Discovery Lab

This accelerated program is ideal for communities that may not have sufficient time or budget for a comprehensive Destination Branding Strategy.

During an intensive 4- to 6-week period the Brand Discovery Lab reveals the essentials for creating a winning community tourism brand.

After conducting initial market research and community engagement, we convene two fast-paced, highly interactive Brand Discovery Labs for your leadership group. Together we analyze research findings, brainstorm solutions and pinpoint the most important elements for a competitive brand identity that will lift the city to the next level.


Here are some examples of our past place branding strategy assignments for cities and regions.

Why it Makes a Difference?

The Brand Discovery Lab time and again proves to be an affordable catalyst to fast track community branding.  Within a short period we uncover your tourism and community strengths that may have been hidden, reveal the most relevant positioning, and then explore the brand messaging to connect with key audiences.

Start With a Free Consultation

If you would like to know more about a Brand Discovery Lab, please contact us for a free consultation.



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