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Brand Research

As seasoned destination marketers, we bring a pragmatic outlook to all of our research assignments. Our research approaches are designed to suit the specific composition, location and dynamics of each location, its markets, past marketing efforts, and the available budget.

We don’t run up our client’s budget with unnecessary “nice to know” research, such as the profile and buying behavior of the local community. Instead, we zero in on the information that’s really essential and impactful for effective tourism and economic development. We deliver this new learning from our research in an easy to understand and actionable format. Each component must contribute directly toward better outcomes which will resonate with the key markets, highlight the city’s distinctive strengths and lead to the right messages, all while being aligned with community values.

Our city branding research components include:

Communications audits
Competitor and neighbor analysis
Focus groups and workshops
In-depth interviews
Logo and tagline candidate testing
Media audit
Mystery visitor reviews
Product analysis
Visitor and customer profiles
Visitor readiness assessments
Visitor source and activity mapping

Total Destination Marketing are experts in city branding, community branding, economic development branding, destination branding for small cities, tourism branding, downtown branding, destination marketing, community marketing, city marketing and tourism marketing. This page includes information about Bill Baker, Tourism Destination Marketing, brand research, economic development marketing. Our experience includes developing a city image, community-based branding, city logo, city slogan, city tagline, destination logo, branding workshops, community branding process and much more.