Community Branding Services and City Brand Consultants Total Destination Marketing Consultants

City, Community and Destination Branding

Our name, Total Destination Marketing, reflects our branding and marketing mantra. We believe that the distinctiveness, appeal, and reputation of destination brands must be orchestrated around the customer’s total destination experience – before, during and after their visit. Only seasoned professionals with over 25 years real world tourism marketing and destination branding experience will work on your brand planning.

For decades, our team members have been defining and shaping winning brand strategies for places of all sizes, from cosmopolitan cities such as Durham NC, rural communities like the Yakima Valley WA, event cities such as Oshkosh WI and urban regions like Northwest Chicago IL, and even the nations of Australia and Hong Kong.

We have pioneered many collaborative techniques including the ‘7A Destination Branding System’ to meet the special needs and challenges associated with the branding and repositioning of cities and regions.

A community-based brand strategy leads to breakthrough designs and provides the brand strategy manual to elevate all of your marketing to levels of excellence that may otherwise not be possible.

If you only want a tagline and a logo, we are probably not the team for you. But if you want a strategic toolkit to rise above the other 22,000 incorporated cities and 2,400 counties in the USA, then we can certainly help you.

Branding for Cities, Towns, Communities, Downtowns and Regions is Strategic!

Today, places of all sizes,whether cities, towns, downtowns or regions have to get more from their destination marketing budgets. A TDM community branding strategy makes a powerful contribution to your city image, economic development marketing, and community well-being by setting the path for greater efficiency, seizing competitive advantage, uniting stakeholders and communicating the city’s vitality and attractiveness.

We follow a time-tested and systematic path by engaging and energizing your community, and conducting thorough, affordable brand research to reveal insights into your competitors, key audiences and emerging trends. This reveals the most potent market positioning for your city’s brand because it is steeped in the realities of your markets, your strengths, competitor traits, and importantly the values and objectives of your residents and partners.

Decades of Community-Based Marketing

We believe that a sustainable community brand requires an approach that differs from branding corporate products and services.

Our team has decades of experience in working in complex political situations in economic development marketing and community branding where there is the need to draw together hundreds of active constituents to convey one message and speak with one voice. We achieve this without controversy because of our thoroughness and by engaging only team members with over twenty-five years destination branding and marketing experience.

Together we create the customized strategies, designs, educational programs, and tools to ensure that your destination brand has a ‘soft landing’ and is well received, endorsed and adopted by key community partners.

Our involvement results in a clearly defined brand identity, greater focus, more impactful communications, improved targeting, wider support, and a transformation from marginal results to a more prosperous visitor economy for your city, town, region or downtown.

To get started, please email us or give Bill or Joan a call at 503-692-4603 from 9 am to 5 pm (Pacific Time).

Total Destination Marketing are experts in city branding, community branding, economic development branding, destination branding for small cities, tourism branding, downtown branding, destination marketing, community marketing, city marketing and tourism marketing. This page includes information about Bill Baker, Tourism Destination Marketing, brand research, economic development marketing. Our experience includes developing a city image, community-based branding, city logo, city slogan, city tagline, destination logo, branding workshops, community branding process and much more.