Community
and Destination Branding We have assisted over one hundred locations with their destination branding and
tourism marketing, ranging from small cities to nations. These experiences led
us to create our proven place branding systems to address their issues. Foremost
among these are our proprietary 7A Destination Branding Process and the Destination Promise™ which influence all aspects of the brand. A hallmark
of our approach is the thorough, yet cost effective research that we conduct both
within the community and with key external audiences.
We work closely with our clients to clearly set them apart from competitors,
increase consumer awareness, and provide the toolkit to consistently orchestrate
the on-brand actions that will delight their tourism and economic development customers.
We excel at this as can be seen from our international track record and vast expertise
in all aspects of destination branding including:
- Brand adoption by stakeholders
- Brand
advertising
- Brand
audit and assessment
- Brand
education and training
- Brand platform including positioning and Destination Promise™
- Brand
platform definition including emotional benefits and personality
- Creative
design
- Delivering
brand experiences
- Image
development
- Positioning
- Research
- Strategic
planning
- Visitor
readiness assessment
- Visual
and verbal identity design
- Web branding
A
great way to fast track your brand planning is to invite us to facilitate a
Destination Branding Master Workshop. This energizing workshop is an interactive
problem solving session designed to introduce tourism branding to Boards and marketing
committees and is usually conducted by TDM President, Bill Baker.
If you would like to know more, please send us an e-mail
or give us a call.
For more information on our past work see our Success Stories. |