Community and Destination Branding

We have assisted over one hundred locations with their destination branding and tourism marketing, ranging from small cities to nations. These experiences led us to create our proven place branding systems to address their issues. Foremost among these are our proprietary 7A Destination Branding Process and the Destination Promise™ which influence all aspects of the brand. A hallmark of our approach is the thorough, yet cost effective research that we conduct both within the community and with key external audiences.

We work closely with our clients to clearly set them apart from competitors, increase consumer awareness, and provide the toolkit to consistently orchestrate the on-brand actions that will delight their tourism and economic development customers.

We excel at this as can be seen from our international track record and vast expertise in all aspects of destination branding including:

  • Brand adoption by stakeholders
  • Brand advertising
  • Brand audit and assessment
  • Brand education and training
  • Brand platform including positioning and Destination Promise™
  • Brand platform definition including emotional benefits and personality
  • Creative design
  • Delivering brand experiences
  • Image development
  • Positioning
  • Research
  • Strategic planning
  • Visitor readiness assessment
  • Visual and verbal identity design
  • Web branding


A great way to fast track your brand planning is to invite us to facilitate a Destination Branding Master Workshop. This energizing workshop is an interactive problem solving session designed to introduce tourism branding to Boards and marketing committees and is usually conducted by TDM President, Bill Baker.

If you would like to know more, please send us an e-mail or give us a call.

For more information on our past work see our Success Stories.

 

Total Destination Management specializes in tourism planning and destination branding for cities, counties and regions. This page includes information about community branding, destination branding process, tourism and branding and total destination branding. Our experience includes developing a city image, a county slogan, a city motto, a regional tourism brand, a community identity and much more.

Page Topics: Community Branding | Destination Branding Process | Tourism And Branding | Total Destination Branding

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