Total Destination Management 503 692 4603 bill baker total destination management tourism branding city destination management destination branding destination management marketing

City Branding Blueprint

This popular, comprehensive strategy thoroughly addresses all critical elements of city branding. Our City Branding Blueprint consistently transforms the performance capabilities of our clients. At the heart of the Branding Blueprint is our proprietary 7A Destination Branding System which addresses the special challenges that come with the branding of cities and regions. It follows a time-tested and systematic path by informing, engaging and energizing your stakeholders, and conducting thorough, affordable research to better understand your competitive environment and key audiences.

The Key to Harnessing Your Competitive Edge

A TDM City Branding Blueprint takes you beyond a logo and tagline to provide the catalyst for elevating your marketing to new levels of excellence and effectiveness that would not otherwise be possible. Working with more than one hundred satisfied destinations has shown that our highly researched and collaborative approach works.

The City Branding Blueprint spells out the dimensions of the brand, its rationale, and how it should be conveyed and managed. Importantly, it ensures that the actions of staff, partners, distribution channels, and marketing services vendors are all aligned with the brand. There are four essential modules that make up the City Branding Blueprint, they are:

1. Brand Platform spells out the destination’s key attributes, benefits, personality and values.

2. Destination Promise™ is the statement that guides the city’s positioning and informs everything related to the activation and management of the brand.

3. Visual and Verbal Identity presents the logo, tagline, and verbal elements that provide the designs, images, and words that convey the Destination Promise™.

4. Brand Action Plans and Checklists outline how the brand will come to life, be adopted by stakeholders and deliver superior customer experiences. It provides the checklists and usage guidelines to ensure the consistency, control and focus to launch and sustain the brand.

In addition to improved ROI and performance, your stakeholders will find our 7A Destination Branding System an energizing, educational, and unifying experience. Most client organizations discover unexpected bonuses such as renewed support, revitalized relationships, and a rekindled sense of community purpose and self image. It also serves to establish your organization as an important leader with a positive future-focused vision for the city.

To get started, please email us or give Bill or Joan a call at 503-692-4603 from 9 am to 5 pm (Pacific Time).

Our other Brand Services include:

Total Destination Management specializes in tourism planning, economic development, destination branding and creating city brands. This page includes information about Bill Baker, Tourism Destination Management, place branding, city branding, county branding, regional brand, community branding, tourism readiness report, destination audit, tourism strategy. Our experience includes developing a city image, a tourism tagline or slogan, branding workshops, tourism research, a city motto, a regional tourism brand, a community identity and much more.