Total Destination Management 503 692 4603 bill baker total destination management tourism branding city destination management destination branding destination management marketing

DIY City Branding Module

Some cities choose to create their tagline and logo by engaging local agencies, but like to draw on our experience and objectivity to conduct the brand assessment, thorough research, insightful analysis and establishment of a potent brand platform. This enables small cities to develop a realistic strategy that is not unduly influenced by local perspectives. It ensures an objective and systematic process to reveal the most competitive brand identity possible to resonate with external audiences and generate pride among residents.

Our DIY City Branding Module components include:

A Board or community presentation
Advice and counseling in adopting and following an appropriate brand planning process
Brand Assessment including community interviews, workshops and site inspection
Online community survey
External customer positioning research
Confidential phone interviews with selected key external customers
Analysis of findings and presentation in a Brand Assessment and Research Report
Identify your ideal positioning
Pinpoint the brand essence
Formulate the Destination Promise statement
Outline your distinctive Brand Platform including key attributes, benefits, and personality
DIY brand planning checklists and tips to guide the process
Facilitate a Brand Adoption and Implementation workshop
Brand coaching to aid implementation
Complementary copies of Destination Branding for Small Cities

To get started, please email us or give Bill a call at 503-692-4603 from 9 am to 5 pm (Pacific Time).

Our other Brand Services include:

Total Destination Management specializes in tourism planning, economic development, destination branding and creating city brands. This page includes information about Bill Baker, Tourism Destination Management, place branding, city branding, county branding, regional brand, community branding, tourism readiness report, destination audit, tourism strategy. Our experience includes developing a city image, a tourism tagline or slogan, branding workshops, tourism research, a city motto, a regional tourism brand, a community identity and much more.