Total Destination Management 503 692 4603 marketing the destination destination marketing what is destination branding why destination branding

Hot Topics for City and Destination Branding

Eight New Rules for a Winning Destination Brand

There is a profound shift underway in how cities will have to approach branding and this is shaping the next generation of destination branding initiatives. Many may have their logo, tagline and guidelines, but they have discovered that this isn’t enough to create a compelling and respected brand. There are disruptive forces that demand that successful city brands be more than an exercise in traditional marketing and design.

Bill spotlights the forces, opportunities and the eight new rules that will shape the next generation of destination branding initiatives.

Super-savvy customers, increased calls for DMO accountability, the vast array of opportunities spawned by the web, the demand for outstanding experiences, and the need to engage stakeholders call for a far more holistic approach to destination branding. Attendees to this session will learn:

What is the greatest threat facing destination marketers?
How has the net generation changed everything?
What is the future of traditional destination marketing?
Why is a stakeholder driven approach essential for small city branding?
How to orchestrate brand communications in the era of consumer generated content?
What should the brand mean to the DMO’s organizational structure, business strategy, staff, and resource?
How can DMOs and their partners orchestrate on-brand behavior throughout the total destination experience?

How to Schedule Bill for Your Conference
If you would like to include one of Bill’s presentations in your next conference, simply e-mail or give us a call (503) 692 4603 (9-5 Pacific Time).

Total Destination Management specializes in tourism planning and destination branding for cities, counties and regions. This page includes information about marketing the destination, destination marketing, what is destination branding and why destination branding. Our experience includes developing a city image, a county slogan, a city motto, a regional tourism brand, a community identity and much more.

Page Topics: Marketing The Destination | Destination Marketing | What Is Destination Branding | Why Destination Branding