The TDM Brand Discovery Workshop

A TDM Community-based Brand Discovery Workshop is a great way to start or fast-track the branding of a city or region, and avoid the pitfalls. This intensive session enables you to call on an objective outside expert to engage key stakeholders and identify the local issues that should be addressed when branding a city on a limited budget.

A Community Brand Discovery Workshop is ideal when:

• City leaders and stakeholders do not fully understand the benefits of city branding.
• You are unsure of the right steps for successful brand planning for a city.
• You need a catalyst to rally support to jump-start the project.

A Community Brand Discovery Workshop usually comprises three elements:

1. City marketing and community branding presentation
2. Strategic brand planning workshop with key stakeholders
3. Executive briefing

This energizing and informative 3 to 4 hour workshop features a presentation on the essentials of city and community branding. It is followed by an interactive strategic planning session for your board or marketing committee. Here we employ many of our proprietary systems and reveal a fresh and objective view of your city. We include practical exercises to jump start the branding process, avoid pitfalls and address the issues that will be critical to build a distinctive, magnetic and profitable brand for your community.

We conclude with an executive briefing which comprises a Q&A session, including identifying the best ways to finance, start and manage the brand planning process for your city or town.
The cost of US and Canadian-based Brand Discovery Workshops are usually US $4,000 to $6,500, including travel costs. Bill is also available to conduct this workshop internationally.

• City, Community and Destination Branding
• Community Tourism Planning
• Visitor Readiness Report
• Destination Branding for Small Cities
• Speaking Engagements

What Our Clients Say:

"You far exceeded our expectations and we are excited to have been able to spark renewed cooperation and understanding of the issues due to your excellent presentation and very results-focused questions. You did your homework; the presentations were tailor made for Chemainus. We would all be very pleased to recommend your services to any small or large city."

- Chemainus BC Canada

"Billings is abuzz with Bill Baker. Your presentation and advice addressed everything we had hoped for and more."

- Billings MT Chamber of Commerce

"Your round-table workshop with city marketers certainly advanced our thinking on branding and tourism marketing, and has given them a lot to take back to their individual destinations."

- Delaware Tourism Office

How to Schedule a Brand Discovery Workshop

If you would like to a schedule Branding Discovery Workshop, simply e-mail Bill or call (503) 692 4603 (9 am - 5 pm Pacific Time).

Total Destination Marketing are experts in city branding, community branding, economic development branding, destination branding for small cities, tourism branding, downtown branding, destination marketing, community marketing, city marketing and tourism marketing. This page includes information about Bill Baker, Tourism Destination Marketing, brand research, economic development marketing. Our experience includes developing a city image, community-based branding, city logo, city slogan, city tagline, destination logo, branding workshops, community branding process and much more.

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