Rockland County NY

Visitor Readiness Report

Rockland County has a population of 311,687, and is located 15 miles northwest of New York City. The county comprises five towns and nineteen incorporated villages, with sixteen unincorporated villages and hamlets.

 The Challenge

The County was not optimizing economic and social benefits from the tourism opportunities presented by the county’s hundreds of attractors and close proximity to Manhattan. These include historic sites, cultural activities, natural areas, villages and an extensive calendar of events. The county did not have high top-of-mind awareness nor was there extensive collaboration among local tourism-related businesses and organizations.

VRR Plan

The Visitor Readiness Report provided the path to better develop, preserve and promote the county as a destination. The VRR identified that Rockland County had the opportunity to present itself as an appealing destination through a small number of experiential themes such as The Revolutionary War, River Villages, Farms, Nature, and Antiques and Galleries.

Additionally, there was the need to establish local tourism partnerships, expand historic interpretation, improve internet marketing, and introduce directional and wayfinding signage.  The VRR contained fifty-eight recommendations relating to marketing, product development, placemaking, interpretation, information and signage.

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