| | How
We're Different Our
clients value our deep understanding of what makes destinations work, our DMO
management experience, our creativity and innovation, and our strategic focus.
In addition to having a team that is analytical, creative, and collaborative,
TDM has: A
Different Way of Working - A
group of seasoned professionals, where senior principals actually do the
work, not juniors. Your team will be lead by a top-level executive with a minimum
of 20 years of real world experience.
- Always
work in close collaboration with our clients and their key partners. There
are no surprises! This close working relationship ensures that our thinking is
deeply rooted in your operating realities. But we never lose sight of the external
customer's perspective.
Different Approaches
- A focus on place branding that calls for orchestrating outstanding experiences at every point of contact with the community's customers, not just through advertising.
- Approaches
that demystify branding to inform, educate and engage the destination's
key stakeholders.
- Proprietary, cost-effective scientific research techniques to obtain thorough insights from external audiences, residents and stakeholders.
- Working
with some of the world's leading tourism destinations led us to create our proven
destination branding toolkit that includes the proven 7A Destination
Branding Process and the Destination Promise™ to meet the special needs
and challenges of building brands for these complex locations and diverse stakeholder
interests.
Different Perspectives - We
bring a global perspective with deep insights into tourism and community
marketing.
- We
are internationally respected thought leaders and innovators in tourism and destination branding with a very practical edge.
- We
haven't just read about it, we've done it firsthand. Team members also
have vast experience as practitioners in tourism organizations, "on the
client side".
- Years
of success in unifying cities with many partners under a common "umbrella"
or overarching brand, as well as through designing cooperative marketing programs
and product partnership development.
- Unsurpassed
tourism marketing and destination branding experience in more than 25 countries.
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