Total Destination Management 503 692 4603 bill baker total destination management tourism branding city destination management destination branding destination management marketing

How We're Different

Our clients value our deep understanding of what makes destinations work, our DMO management experience, our creativity and innovation, and our strategic focus. In addition to having a team that is analytical, creative, and collaborative, TDM has:

A Different Way of Working

A group of seasoned professionals, where senior principals actually do the work, not juniors. Your team will be lead by a top-level executive with a minimum of 20 years of real world experience.
Always work in close collaboration with our clients and their key partners. There are no surprises! This close working relationship ensures that our thinking is deeply rooted in your operating realities. But we never lose sight of the external customer's perspective.

Different Approaches

A focus on place branding that calls for orchestrating outstanding experiences at every point of contact with the community's customers, not just through advertising.
Approaches that demystify branding to inform, educate and engage the destination's key stakeholders.
Proprietary, cost-effective scientific research techniques to obtain thorough insights from external audiences, residents and stakeholders.
Working with some of the world's leading tourism destinations led us to create our proven destination branding toolkit that includes the proven 7A Destination Branding Process and the Destination Promise™ to meet the special needs and challenges of building brands for these complex locations and diverse stakeholder interests.

Different Perspectives

We bring a global perspective with deep insights into tourism and community marketing.
We are internationally respected thought leaders and innovators in tourism and destination branding with a very practical edge.
We haven't just read about it, we've done it firsthand. Team members also have vast experience as practitioners in tourism organizations, "on the client side".
Years of success in unifying cities with many partners under a common "umbrella" or overarching brand, as well as through designing cooperative marketing programs and product partnership development.
Unsurpassed tourism marketing and destination branding experience in more than 25 countries.

Total Destination Management specializes in tourism planning, economic development, destination branding and creating city brands. This page includes information about Bill Baker, Tourism Destination Management, place branding, city branding, county branding, regional brand, community branding, tourism readiness report, destination audit, tourism strategy. Our experience includes developing a city image, a tourism tagline or slogan, branding workshops, tourism research, a city motto, a regional tourism brand, a community identity and much more.