Community Branding Services and City Brand Consultants Total Destination Marketing Consultants

The Brand Strategy Manual and Identity Guidelines

The TDM Brand Strategy Manual and Identity Guidelines are highly valued by our clients. They spell out the details of the brand and how it should be communicated, managed and protected. It ensures that the actions of staff, partners, and marketing service vendors are all aligned with the brand.

There are five essential modules that usually make up the Brand Strategy Manual and Identity Guidelines, they are:

The Brand Platform spells out what distinguishes the community's brand and forms the DNA that is at the heart of the Destination Promise™.
Destination Promise™ is the statement that guides the destination positioning and influences everything related to the brand.
Visual and Verbal Identity Guidelines present the visual and verbal elements and provides the designs, images, and words that capture and dramatize the Destination Promise™.
Brand Adoption Strategies ensure that the brand has a 'soft landing' and is well understood, endorsed, and accurately expressed over time by community stakeholders and partners.
Brand Management Plan addresses the actions that are needed to deliver exceptional experiences to support the Destination Promise™.

Total Destination Marketing are experts in city branding, community branding, economic development branding, destination branding for small cities, tourism branding, downtown branding, destination marketing, community marketing, city marketing and tourism marketing. This page includes information about Bill Baker, Tourism Destination Marketing, brand research, economic development marketing. Our experience includes developing a city image, community-based branding, city logo, city slogan, city tagline, destination logo, branding workshops, community branding process and much more.