Marketing
Strategy
The TDM team has earned international acclaim for the innovative, easy-to-follow
marketing, brand and tourism strategies that we've designed and implemented for
countries, cities, and regions. We have decades of hands-on experience in setting
the marketing directions for Convention & Visitor Bureaus (CVB), Chambers of Commerce,
tourism organizations and National Tourist Offices of all sizes and budgets.
Our priority is to create integrated marketing strategies that engage all aspects
of the marketing mix to the greatest extent possible. Among the marketing applications
that we are able to address are:
- Advertising
- Collateral
and Publications
- Co-operative
Marketing
- Database
Marketing
- Direct
Mail
- Funding
Sources
- Information
Distribution and Collateral
- International
Marketing
| - Internet
and Web Marketing
- Organizational
Issues
- Partner
Development
- Promotions
and Trade Events
- Public
Communications
- Public
Relations
- Sales
and Lead Generation
- Trade
Marketing
|
With
more than 30 years' destination branding and marketing experience in 25 countries,
we bring real world experience in global tourism marketing to every assignment.
Our successes range from Australia's highly acclaimed "Shrimp on the Barbie" campaign
which TDM President Bill Baker directed for seven years, to the custom-tailored
marketing strategies for over one hundred destinations throughout the United States
and Australia. Additionally, Bill produced tourism marketing strategies for the
Sydney 2000 Olympic Games, as well as global marketing campaigns for Australia,
and for several other countries.
If you would like to know more, please send us an e-mail
or give us a call.
For more information on our past work see our Success Stories. |