Marketing Strategy

The TDM team has earned international acclaim for the innovative, easy-to-follow marketing, brand and tourism strategies that we've designed and implemented for countries, cities, and regions. We have decades of hands-on experience in setting the marketing directions for Convention & Visitor Bureaus (CVB), Chambers of Commerce, tourism organizations and National Tourist Offices of all sizes and budgets.

Our priority is to create integrated marketing strategies that engage all aspects of the marketing mix to the greatest extent possible. Among the marketing applications that we are able to address are:

  • Advertising
  • Collateral and Publications
  • Co-operative Marketing
  • Database Marketing
  • Direct Mail
  • Funding Sources
  • Information Distribution and Collateral
  • International Marketing
  • Internet and Web Marketing
  • Organizational Issues
  • Partner Development
  • Promotions and Trade Events
  • Public Communications
  • Public Relations
  • Sales and Lead Generation
  • Trade Marketing

With more than 30 years' destination branding and marketing experience in 25 countries, we bring real world experience in global tourism marketing to every assignment. Our successes range from Australia's highly acclaimed "Shrimp on the Barbie" campaign which TDM President Bill Baker directed for seven years, to the custom-tailored marketing strategies for over one hundred destinations throughout the United States and Australia. Additionally, Bill produced tourism marketing strategies for the Sydney 2000 Olympic Games, as well as global marketing campaigns for Australia, and for several other countries.

If you would like to know more, please send us an e-mail or give us a call.

For more information on our past work see our Success Stories.

 

Total Destination Management specializes in tourism planning and destination branding for cities, counties and regions. This page includes information about community marketing, destination management strategy, tourism marketing branding and tourist market strategy. Our experience includes developing a city image, a county slogan, a city motto, a regional tourism brand, a community identity and much more.

Page Topics: Community Marketing | Destination Management Strategy | Tourism Marketing Branding | Tourist Market Strategy

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