Total Destination Management 503 692 4603 market positioning consultant successful city branding how to brand a city market positioning

Hot Topics for City and Destination Branding

The Essentials for Successful Destination Branding
Seven Steps to a Successful City Brand

Branding isn’t just for the big guys. Bill has drawn praise from audiences in the USA and Europe for the way that he demystifies brands, branding and how cities can build a compelling and distinctive destination brand on a small budget. He leads delegates through seven easy-to-follow steps using affordable, yet leading edge techniques to reveal and manage a winning city brand identity.

Bill outlines the potential pitfalls, overlooked opportunities, and “rules of thumb” that will help them fast track their branding efforts. Attendees will learn:

What is a brand? What is not a brand?
What has to be done before you start the branding process?
What are the elements of the brand platform and why are they needed?
What’s emotion got to do with it?
How can you define your positioning and Destination Promise™?
What are the critical checklists to test the positioning, logo and tagline?

How to Schedule Bill for Your Conference
If you would like to include one of Bill's presentations in your next conference, e-mail or give us a call.

Total Destination Management specializes in tourism planning and destination branding for cities, counties and regions. This page includes information about market positioning consultant, successful city branding, how to brand a city and market positioning. Our experience includes developing a city image, a county slogan, a city motto, a regional tourism brand, a community identity and much more.

Page Topics: Market Positioning Consultant | Successful City Branding | How To Brand A City | Market Positioning