Tourism Development Planning
A Tourism Development Plan is essential for any city, county or region that wants to realize its tourism potential. The diversity of stakeholders involved in a city or region underscores the need for a comprehensive tourism strategy that can identify opportunities and deliver value to everyone through the development of tourism and destination marketing.
A Destination Audit for Cities, Counties and Regions
This master plan contains the tourism development strategies and actions to address the complex issues that are essential for a healthy visitor economy for cities, counties and regions. Our comprehensive destination audit enables us to pinpoint customized suggestions, checklists, photographs, and advice to place your area in the winner’s circle.
We achieve this through a destination audit by blending your local knowledge with our vast experience and objective perspective. Together we can unlock the tourism potential of important local assets, such as scenic routes, nature, food and wine, heritage, adventure, and culture and take them to new levels of prominence.
Community Tourism Planning
Decades of experience has led us to know what’s critical for success, what works, and what doesn’t. We encourage stakeholders to look beyond what has always been done, and past what neighbors and competitors are doing. In this highly competitive environment, we stimulate you to look at new opportunities and solutions to attain higher levels of achievement and profitability.
We set every action for the tourism strategy with you to ensure that they are grounded in your market realities and within your resources. Working together in this way, you can identify not only the greatest priorities, but how to do it, who should be responsible and how it may be funded. This ensures that these plans are easy to follow, clearly understood, and do not “sit on the shelf gathering dust”.
Visitor Readiness Report
Many communities are leaking tourism dollars, which in this economy can be devastating for a small city. Our Visitor Readiness Report is concise, quick and contains easy to follow recommendations, practical advice and low-cost solutions.
This tourism report is full of helpful ideas relating to attractions, visitor services, streetscapes, marketing, and information distribution. It is a low cost action plan specially designed to meet the needs of small city and regional organizations wanting to maximize their tourism performance.
To get started, please email us or give Bill or Joan a call at 503-692-4603 from 9 am to 5 pm (Pacific Time).
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