Speaking

As an internationally respected destination branding and marketing expert Bill Baker has been a popular presenter at hundreds of seminars, conferences and workshops in over twenty countries. His energizing and thought-provoking presentations show how destinations and communities can successfully build brands, deliver outstanding visitor experiences and improve their marketing performance.

Bill has conducted presentations in places as widespread as New Delhi, Hong Kong, Monaco, Rome, Australia, and dozens of locations in the USA and Canada.

His popularity comes from his ability to demystify and clarify important, and yet easy-to-use concepts relating to destination branding and tourism planning It is not uncommon to hear “Aha!”s from delegates as they see the benefits and solutions coming from the ideas and tools that he shares with them.

Bill generously delivers the kind of information that attendees can immediately apply to their everyday marketing. Participants appreciate receiving the checklists, templates, “rules of thumb”, and insights that can only be gleaned from someone with a lifetime of hands-on experience.

His sessions are fast moving, humorous, and high-content and are customized to suit audience needs. Some of his most popular presentations are:

The Essentials for Successful Destination Branding

How Successful Small City Brands Earn Their Reputation

Eight New Rules for a Winning Destination Brand

Twenty Basics for Small City Tourism Success

The TDM Destination Branding Master Workshop
This energizing workshop for Boards and marketing committees features a presentation and an interactive problem solving session that highlights many of TDM’s proprietary systems and includes practical exercises to “jump start” your brand planning, avoid pitfalls and address the issues that are critical for you to build a strong and meaningful brand.


If you would like to invite Bill to your next conference, simply e-mail him or call (503) 692 4603 (9-5 Pacific Time).

 

Total Destination Management specializes in tourism planning and destination branding for cities, counties and regions. This page includes information about county marketing, destination marketing organization, county branding and destination branding concept. Our experience includes developing a city image, a county slogan, a city motto, a regional tourism brand, a community identity and much more.

Page Topics: County Marketing | Destination Marketing Organization | County Branding | Destination Branding Concept

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