Visitor Readiness Report & Community Tourism Planning

Like your car, a community’s visitor preparedness is in need of a tune-up to keep it running exactly as it should in order to deliver the best results for everyone.

It’s amazing how many cities, towns and regions spend money advertising to attract tourism and economic development customers, but at the same time are leaking dollars out the “back door” and not realizing the benefits from their investments. This can be devastating for small cities and towns, and a stifling for local businesses.

There are probably thirty or forty low cost (and no cost) visitor-related solutions that most small cities and towns can immediately implement. The purpose of this intensive process is to identify these opportunities.

Tourism Plans for Cities, Towns, Communities, Downtowns and Main Streets

A Visitor Readiness Report is a tourism action plan specially designed for small, ambitious communities wanting to build their visitor economy. We will demonstrate how the community can use cost-effective techniques and ideas to attract more visitors, stop leaking dollars, boost customer satisfaction, and increase local business prosperity, while actually preserving marketing funds.

Today’s visitors are more knowledgeable, discerning and tech-savvy, and this is changing the way that destinations must relate to them through their destination marketing and visitor experiences.

An Easy to Action Tourism Plan

A TDM Visitor Readiness Report is specially designed for volunteer committees and small cities and towns. We bring an objective perceptive and unbiased eye to the community to ensure that the place is truly focused on customer needs, is well organized around their tourism strategy and can consistently deliver the memorable and quality moments that visitors are seeking. Among the usual issues that a Visitor Readiness Report addresses are:

  • Accessibility
  • Amenities and facilities
  • Attractions
  • Branding and positioning
  • Brochures
  • Gateways
  • Infrastructure
  • Marketing applications
  • Service standards
  • Signage
  • Streetscapes
  • Trip planning experiences
  • Visitor information
  • Visitor services
  • Wayfinding
  • Web marketing

Depending upon the size of the community, research required and travel costs, a Visitor Readiness Report usually costs US $7,500 to $12,500.

If you would like to know more, please send us an e-mail or give us a call.

 

Total Destination Marketing are experts in city branding, economic development branding, destination branding for small cities, tourism branding, destination marketing, city marketing, visitor readiness and tourism marketing. This page includes information about Bill Baker, Tourism Destination Marketing, tourism planning, tourism strategies, tourism development, community tourism, economic development marketing. Our experience includes community-based tourism, heritage tourism, agritourism, cultural tourism, destination audit and much more.

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