A place brand often requires changes to regulations, laws, systems, budgets, processes, resources, and recruitmen
The brand strategy must function as a guidance system to unify stakeholders behind one brand idea, one voice, one look.
Successful place branding is the result of winning small victories, again and again to build a reality that exceeds your brand promise.
July 27, 2018
A new destination name, Barrington Coast”, is proposed for the Mid North Coast in the Australian State of New South Wales. Unfortunately, it’s stalled and now mired controversy.
A series of free e-books tackles branding issues facing destination management organization (DMO) and tourism leaders in tourism cities
A city's branded wayfinding system should follow the city’s brand strategy, not the other way around.
A free eBook explaining the importance of tourism experience design and delivery to a city’s destination brand
This free PDF e-book covers how to deploy a place brand through community engagement, marketing communications and experience design
This eBook tackles how creating taglines and logos can be either a great window into the brand or a controversial lightning rod.
This e-book provides ideas and checklists for designing a city or tourism destination logo to support a place branding strategy.
The basics for starting a community branding process, including research, tourism assessment, creating brand platform and place brand strategy.
Successful place branding is based on community-wide collaboration to capture the insights needed to reveal the strongest brand identity possible.
This free PDF eBook covers the actions needed to prepare for the support, understanding and endorsement of a community branding process.
A series tackles the issues for launching and managing a community branding initiative. Each e-book tackles a different topic related to the challenges of branding places.
February 22, 2018
Place branding provides a strategic framework to guide how the place can communicate, prioritize, and behave for target audiences in order to stand out and deliver value.
The second in a series of free PDF e-Books about the benefits of place branding for cities and destinations.
A free eBook simplifies starting and managing a community branding project. It provides the basics on assessment, positioning, strategy and logo design
Trying to define brand positioning for a city that everyone in the community is going to like is a sure-fire path to revealing a bland and meaningless brand. On the other hand, standing for something distinctive and meaningful will probably require a degree of sacrifice by some constituents.
I’d love to have a dollar for every time I have heard a line like, “what we need is a slogan like ‘I Love NY’ or ‘Virginia is for Lovers”. Well, it happened again last week when I received a call from the mayor of a community in Virginia.
Why are some people confused about the difference between branding and marketing a city.