Small City Branding Around the World

Destination Branding Takes More Than a Magic Wand

When branding places the objectives must be clear and realistic, as well as being well funded. Partners should understand what branding is and isn’t. This includes ensuring that no one expects a magic wand or magic logo because when the brand strategy is launched, that’s when the hard work really begins.

What's the the Trickiest Part of Place Branding?

I used to think that positioning was the trickiest part of place and destination branding. However, I now believe that getting the RFP or Expression of Interest, scope of work and agency selection processes right in the first place are probably the most problematic and can most easily send a place branding project off the rails from the start.

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