e-Book #8: The Keys to Winning City Taglines

We have released the eighth in a series of PDF e-Books on destination branding for small cities.

This edition tackles how taglines can be either a great window into the brand or a controversial lightning rod. At play are the very close emotional ties between residents and their perceptions of the place they live, the need to counter-balance with the perceptions and needs of external audiences and the strengths of competitors. Maintaining objectivity and market focus can be challenging.  

  • What’s more Important than a tagline?
  • What is a tagline?
  • Do you need a tagline?
  • Are taglines dead?
  • Why great taglines are few and far between
  • The value of descriptive taglines
  • Evaluation checklist for taglines

You can register to receive the series here.

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