eBook #4: Is Your City Ready for a Brand Journey?

This is the fourth in our series of e-Books covers the basics for starting your city’s brand planning. In this edition we look at many of the actions needed to prepare for the support, understanding and endorsement of the branding initiative throughout the community.

The Branding Small Cities series tackles the basic issues and essential steps needed for developing a compelling community brand. Among the subjects we tackle in this edition are:

  • Are you ready to take the lead?
  • Great leaders lead to great brands
  • It’s gotta be the CEO’s baby!
  • What are your objectives?
  • Success takes a lot of objectivity
  • Have you engaged the right expertise?
  • Who do you need to involve from within the community?

 

You can register to receive the series here.

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