Chicago Northwest IL

Chicago Northwest is a cosmopolitan region on the northwest edge of O’Hare Airport, comprised of eight cities: Arlington Heights, Elk Grove Village, Itasca, Rolling Meadows, Roselle, Schaumburg, Streamwood, and Wood Dale. 

The Challenge

The region marketed as Woodfield Chicago Northwest was not well known, individual communities did not identify with the regional name and there was no consistent, unifying message or positioning.

Positioning

Research revealed that Woodfield Chicago Northwest is Illinois’ most outstanding regional combination of lodging, shopping, dining, cultural, sporting and visitor attractions.

Brand Solutions

TDM defined the brand platform to provide the foundation for a local agency to complete the strategy by designing the visual identity, brand messages, and brand guidelines. The CVB adopted a new destination name, “Meet Chicago Northwest” and adopted the tagline, “It’s better on the edge."