eBook 3: Place Branding is Strategic and Long-term

February 22, 2018

This is the third in our series of PDF e-Books and is now available. It provides valuable insight for people who are considering launching a branding initiative for their community.

This edition highlights how city branding should provide a strategic toolkit and the central decision-making framework for projecting the city’s competitive identity.

Too often branding is narrowly viewed as being all about advertising, designs and catchy phrases. Instead, it should provide a strategic framework to guide how the community should communicate, prioritize, and behave for target audiences. It should guide the marketing, place management and experience delivery of the city. A few of the subjects we tackle in this edition are:

  • Branding is strategic!
  • What are the benefits of city branding
  • Do elected officials understand what’s planned?
  • Focus on the long term
  • Get ready for change?

You can register to receive the series here.

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