eBook 7: Keys to Successful City Logo Design

We have released the seventh in a series of PDF e-Books on place branding for communities.

This edition considers the path to creating a successful logo for a small city or region and can be an interesting and challenging journey. Logo design looks easy and fun. The reality is that reactions to design are personal and a subject that can arouse negative, apathetic and enthusiastic responses, all from within the same group. In this edition we consider:

  • What is a logo?
  • These are challenging times for logos
  • It’s not the Ark
  • Nix the contest
  • Less is more
  • Does the subject of a logo matter?
  • What’s essential?
  • What role should committees play?
  • How should logos be evaluated?

You can register to receive the series here.


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