How to Build a Magnetic Small City Brand

The branding of cities and destinations is one of today’s hottest, yet most misunderstood subjects. Many city branding efforts fall way short. This session can save communities tens of thousands of dollars and avoid a branding hangover. Loaded with information you can use immediately, this is a great primer and shows how to create a magnetic city brand on a small budget. Focusing on his internationally acclaimed book, Destination Branding for Small Cities, Bill reveals the secrets to building a compelling and unifying place brand. Using real world examples, he reveals affordable, proven tools and checklists to define, launch and manage a winning city brand.

This session answers the questions:

  • Why bother with branding?
  • What’s the difference between marketing and branding?
  • What are the “must do’s” before you start?
  • How can a city stand apart from competitors?
  • What are the six pillars of successful city branding and marketing?
  • Which places are getting it right?
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