eBook 5: How to Start Your Community Branding Project

We have released the fifth in a series of e-Books that provide the basics for small city branding.

This week we show how brand planning must be based on open exchanges and community-wide collaboration to capture the opinions and insights needed to reveal the strongest brand identity possible. This may call for leaders and managers to break down unhelpful silos that may exist between, and within key organizations. The subjects we cover this week include:

  • Prepare partners for the brand planning process
  • Who is your Brand Manager?
  • Do your goals match your budget?
  • Have you planned for a collaborative process?
  • Which partners, residents and stakeholders should be involved?
  • What's the difference between branding and marketing?
  • What are the pitfalls of place branding?

You can register to receive the series here.

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