Book 10: Experiences are the Brand

We have released the tenth in a series of e-Books covering the essentials for community branding. This edition covers the importance of designing and delivering outstanding brand experiences. We cover:

  • Why are visitors experiences Job #1?
  • How to design and stage memorable experiences
  • How to bring the brand alive in in the streets
  • What are the steps to create a great sense of place?
  • Why is place-making essential for place brands?

We explore why the increasing sophistication of today’s customers calls for a more strategic and creative approach to the design and management of tourism experiences.

You can register to receive the series here.

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